APRIL 09, 2020

COVID-19 Updates and Response

To our valued customers,
We hope that you are staying healthy, safe, and in good-spirits in these uncertain times.
Here at Strom Living we wanted to assure you all that our business is still up and running with the same quality and attention to detail we have always provided. We have reviewed California Governor Newsom’s state order as well as the recommendations of the CDC and are committed to meeting the needs of our customers. We are still fully available by phone, email, and web chat during our regular operating hours.
The health and safety of our employees and customers is our top priority. Strom Living is taking extra precaution and implementing new protocols to do our part in slowing the spread of COVID-19. We would like to thank you for your ongoing business and support.
Thank you again,

Strom Living


OCTOBER 21, 2019

Price Change Notification and Free Giveaway

Win one of our most popular faucets!

Giveaway is open only in the US and ends on 10/25. All entries must be submitted by 10/25/19 11:59 PDT.


Happy October from Strom Living!  

We are informing all customers of upcoming product and price changes taking effect on January 1st, 2020. Please place orders prior to 2020 in order to secure current pricing. Details of next year's price change will follow in the next few weeks. Feel free to visit us online at for up-to-date product information and announcements.

Don’t forget to follow @stromliving on Instagram and enter our sweepstakes where we are giving away a complete British Telephone Deck Mount Faucet set in Chrome - a value of over $1000.

We look forward to your continued business.


Jeff Rodgers
Strom Living, Digital Director


MARCH 21, 2019

Hello from Strom Living

Leadership Change

After 45 years of leadership, Larry Jacobs and the Strom family transitioned controlling ownership of Sign of the Crab and Strom Plumbing by Sign of the Crab. We wish Larry and Vicki all the best in their retirement adventures!

Larry and the Strom family will continue to drive the values and vision for Strom Living going forward.

I wanted to reach out to let you know what we’ve been doing to ultimately improve our customers’ experience. We’ve spent a lot of time assessing our place in the market, our history, strengths, and aspirations. Our new brand is the culmination of that time spent and represents our values going forward. Our goal is to provide our customers with curated premium products, outstanding value, and unique service and support; all from a company that values authenticity and innovation.

Company Updates

The company went “live” on a new business process platform in December. The new integrated platform will enable us to operate the business with improved visibility and scalability across all major business processes. More importantly, we expect improvements in order accuracy and status, quoting and pricing, reduced ship times, and reporting. We also intend on rolling out a host of new system capabilities that will greatly enhance interactions with our vendors, partners (sales), and customers.

Since moving into our current location in 1984, the facility and layout have largely remained unchanged. We are almost complete with a warehouse/office renovation that will enable a more collaborative and integrated work environment. Our goal is to optimize work processes and provide our employees with an environment to produce their best work.

What to Expect

As we embark on a new year, Strom Living (formerly Sign of the Crab & Strom Plumbing by Sign of the Crab) intends to deliver a new brand identity to expand public awareness in order to drive customer traffic into the showrooms. Our team is hard at work developing tools including a renovated website for brand awareness, an online library enabling easily accessible product knowledge, and a partner/customer sales portal for insights into orders status and inventory. We are currently assessing the marketplace, competitive landscape, industry trends, and our existing product lineup for opportunities.

Thank you all again for representing our brand in the marketplace. I look forward to delivering our new brand, new product offerings, and better information so that you can continue to provide an outstanding experience for every customer. At Strom Living, we look forward to an exciting 2019 filled with opportunities in all our markets.

All the best,

Lance Cheung
Strom Living, CEO